Does your work have meaning

Ever read Chris Brogan, he is generally regarded as an uber social media expert (who speaks in layman's language).

Here's how he explains his craft - which I think is incredibly cool and shows that he has assigned real meaning to his work.

"I help people understand how these tools (Facebook, Twitter, etc.) let us be human at a distance, and/or humans extended".

Be human at a distance; Humans extended - now that has meaning.

O.D.O.o.O.D.B.