Everyone has heard the old adage, "It's not what you know, it's who you know". Well, today, in the networked world, the old line needs to be amended: "It's not who you know, it's who knows you".
And, being accepted as a friend on Facebook, or accepted for connection on LinkedIn or followed on Twitter seldom counts.
So, how should "friends" be measured? Two ways. Who would I go out of my way for? Who would go out of their way for me?
The way you build that group is by going out of your way for someone else (first).
Networking isn't about how many, but who.
O.D.O.o.O.D.B.
(TY: Seth Godin)
Comments