How absurd is the notion that e-mail may, in fact, be dead! Don't scoff...it may be true!
Recently, I was lucky enough to attend a presentation by Clara Shih, author of The Facebook Era. Clara is one of the top business social networking thought leaders and created one of the first business applications on Facebook. Her presentation was great and very insightful...very Ted like!
She outlined the social networking revolution and ascertained that Facebook will be the new form of communication with BUSINESS clients. In researching her book, she interviewed thousands of college students about ways they communicate and almost ALL said they do not use email anymore. These are future business leaders...being weened from email completely! Clara actually used the words, email is dead!
Obviously, email is not dead...at least not yet. Though, her opinion, and I agree, is that email is a dying breed and will eventually become extinct! I know it is an unbelievable notion, but true nonetheless.
I was more fascinated by the idea that Facebook will become your own personal CRM...she pointed out various ways to use Facebook that were unfamiliar to me. Let me say, I am not a Facebook fan! I have been reluctant to join because I really do not (until now!) see the value...but based on her presentation, I plan on exploring. I just picked up her book and plan on diving in soon!
She played this clip, which pokes fun at the entirenotion of Facebook...unfortunately, this is the new way of the world!
mj